NIKE ELITE COLLECTIONS
#creativedireciton, #design
Collecitons to elevate Nike Elite product offering for performance athletes. Nike Elite is considered a badge of honor for amateur basketball players signifying they are a member of first in class basketball programs.
Branded Nike Basketball has had only a core offering of Elite product. Through EYBL tournaments and many conversations with high school athletes and non athletes, it became apparent there is more equity in the Elite mark than before. The idea was to capitalize on the opportunites to elevate, Nike Elite footwear and apparel offerings.
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Branded Nike Basketball has had only a core offering of Elite product. Through EYBL tournaments and many conversations with high school athletes and non athletes, it became apparent there is more equity in the Elite mark than before. The idea was to capitalize on the opportunites to elevate, Nike Elite footwear and apparel offerings.
