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NIKE BASKETBALL NY vs NY
- Reclaim NYC as the mecca for street/park league basketball.
-Lift NY athletes / parks / boroughs and bring unity through versus.
-Align NY’s Park Leagues to participate in city wide tournament to crown the King of NY. Unite the competitive leagues for the youth. Capture the pride that
exists in the parks and communities.
- Take cues from what makes each park unique and bring them together to create the future voice of NY vs NY.
Concept and Design Direction for NY vs NY Nike Basketball Summer League. The team and I built strategy to focus on the parks teams, and boroughs putting community first in the storytelling for product, brand / marketing.
Cinco Design executed all Event design and buildout
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Cinco Design executed all Event design and buildout
