Projects ········· Various Nike Basketball stories
Concepts / Art Direciton ········· Jack Aguirre
Concepts / Art Direciton ········· Jack Aguirre
NIKE X KYRIE X GENERAL MILLS
#concept, #artidirection, #design
The project was in conjunction with Nike basketball footwear. The story was informed by Kyrie’s favorite cereals as a kid.
https://www.youtube.com/watch?v=KCJwfaX6DaA
The idea was to spin the story into how it connects to Kyrie’s game. Lucky is Kyrie when he is weaving his magic through the lane (Shammgod) and Wendell the baker is how Kyrie finishes with a buttery finger roll. The Kix art played into the story through the verbiage. Needless to say this was fun project.
https://www.youtube.com/watch?v=KCJwfaX6DaA
The idea was to spin the story into how it connects to Kyrie’s game. Lucky is Kyrie when he is weaving his magic through the lane (Shammgod) and Wendell the baker is how Kyrie finishes with a buttery finger roll. The Kix art played into the story through the verbiage. Needless to say this was fun project.
NIKE X KYRIE X SPONGEBOB
The project was in conjunction with Nike basketball footwear. The story was informed by Kyrie’s favorite cartoon Sponge Bob Square Pants.
This was fun to play with Orange Pineapple House story.
The idea was that the viewer is passing by just after the Kyrie Squid just broke Sponge Bob’s basketball goal.
The team also developed apparel hooks for the footwear.
