Nike x NBA
Cleveland Cavaliers Branding

As a member of Nike NBA design team, I led conversation with leadership on how to reset Cavaliers branding. The challenge was how do we update and evolve the brand of Cleveland Cavaliers. How could we capatilize on the equity of the current marks but evolve primary, secondary, and tertiary marks to a fresh modern space. The brand identity is used by organization across all platforms.

Thanks to Doubleday and Cartwright for their partnership
http://doubledayandcartwright.com/