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Nike x NBA
Cleveland Cavaliers Branding

As a member of Nike NBA design team, I led conversation with leadership on how to reset Cavaliers branding. The challenge was how do we update and evolve the brand of Cleveland Cavaliers. How could we capatilize on the equity of the current marks but evolve primary, secondary, and tertiary marks to a fresh modern space. The brand identity is used by organization across all platforms.

Thanks to Doubleday and Cartwright for their partnership
http://doubledayandcartwright.com/
     : Colt inc.

     Disciplined creativity - the intensive in-dept exploration of an issue,
     subject, problem, the inclussion of common sense and uncommon insights...
     relevance and appropriateness...infusing the whole through a vision, both
     literary and visual, with results that surpass one’s expectations for
     innovative and imaginative solutions.

https://files