︎︎︎


NIKE x PROCELL NYC VINTAGE

#artdireciton #packagedesign, #shoedesign  









Procell x Nike A.I.R. — Artist in Residence
Super stoked to collaborate with Procell NYC the iconic LES shop that has become globally influential.
@procell


https://hypebeast.com/2019/3/nike-air-force-1-low-muslin-desert-ore-release

https://www.highsnobiety.com/p/nike-procell-rele

ase-date-price/

Procell considers the city its blank canvas, a symbol of potential that every inidividual can shape and model. We decided to look circa the date of when the selected footwear originated to help inform the story. Graphics are informed by art, sport and culture surrrounding the Procell shop in downtown NYC.

   

https://files