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NIKE x SHECK WES

#creativedireciton, #design









Sheck Wes x Nike — Sportswear

It was great to work with Harlem native Sheck to shape the narrative for the collection. The story was comment on how Sheck was about to blow up. The breaking bricks symbolized him breaking through from east to west. The story also touches on how he lives his life now spend 50% of his time in LA and 50% in NYC.

Thanks to Thomas Pregiato and the Nike NYC Brand
Design team for the collaboration.

Colt inc. 


subverted brand, multi-media 


Los Angeles CA
90042
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