Nike Concept Team was focused on future-facing concept work across sport, product, and brand identity. Projects included identity system concepts and strategies for inter catagories as well as brand update to identities for NBA teams Cavaliers, Detroit, and Dallas Mavericks, and Athletic Training rebrand development. The concept team also explored narratives through color, texture, materials, and products.This team also executed internal seasonal kickoff buildouts to explore and visualize narratives for the coming seasons.